During the critical period prior to President Bush's decision to deny congressionally approved funding for the United Nations Population Fund, EqualShot embarked on a major public education campaign to inform targeted audiences about the global impact of the impending action. Working closely with Americans For UNFPA's board and executive director, EqualShot ensured that all messages related to the defunding were delivered consistently and effectively.
EqualShot also served as Americans For UNFPA's communications department during a management transition, writing speeches and op-eds, promoting a touring photo exhibit and leading the process of hiring a permanent vice president of public affairs.
Today, EqualShot continues to provide Americans for UNFPA with communications and marketing counsel.