We know from first-hand experience that it isn't easy to affect social change with limited resources. We also recognize that every issue is different and every organization has a unique culture and way of doing things. "Cookie cutter" solutions simply don't work.
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Our goal is to address your organization's specific needs and challenges by offering a breadth of tailored strategic planning and communications services.
- Strategic Planning & Counsel
- Collaboratively set organization's or campaign's direction
- Identify goals and objectives
- Formulate broad policies
- Assess current strategies and procedures
- Interview key stakeholders, internally and externally
- Develop clear review and adoption procedures
- Implement communications/education/advocacy plans
- Continually monitor and evaluate results
- Message Development and Positioning
- Analyze the political, social and cultural climate impacting an initiative
- Identify the most appropriate messenger(s)
- Frame the issue
- Build values-based messages
- Test messages
- Media Relations
- Uncover the story - what makes it newsworthy and interesting to potential readers and/or viewers
- Create press materials, fact sheets, expert lists
- Determine appropriate media venues for possible news stories
- Pitch story ideas with relevant news angles
- Train staff for media interviews and public speaking engagements
- Organizational Identity
- Clarify mission and values statements
- Improve identity with branding elements including logos, taglines, and introductory materials
- Communications Capacity
- Assess internal and external communications efforts and materials
- Recommend ways to improve without interrupting flow of current work
- Train activists on strategies for using communications to create social change
- Recruit staff
- Step in as communications "staff" in times of transition or when work demands exceed staff capabilities
- Meeting Facilitation
- Provide strategic guidance for planning & problem solving meetings
- Pose challenging questions; analyze and synthesize relevant documents & materials; apply management expertise to real-world situations
- Enhance effective communication among diverse stakeholders
- Produce outcome reports outlining recommendations
- Book Promotion
- Develop large scale events around book launches
- Market virally, including book club promotions
- Pitch book reviews, long leads, news and features
- Coordinate speaking tours
- Write and produce accompanying educational materials or discussion guides
- Video Production
- Produce, write, direct and edit:
- Public service announcements
- Educational videos
- Fundraising videos
- Accompanying educational materials or teacher handbooks