When StoryCorps, the Peabody Award winning oral history project, sought to expand its archive of moving first-person accounts by Americans, founder Dave Isay called upon EqualShot to create a strategy for a "National Day of Listening."

After three months of hard work and quick maneuvering, StoryCorps launched the first annual National Day of Listening on November 28, 2008 to great success.

On a day more typically known as Black Friday for the post-Thanksgiving shopping rush, 30,000 families set aside time to interview loved ones. Teachers and librarians downloaded free do-it-yourself guides, thousands of bloggers blogged about it, and hundreds of papers, television and radio stations reported on it.

NPR hosts, correspondents and commentators also interviewed family and friends, StoryCorps-style. Even the president and first lady of the United States recorded a personal interview, kicking off the Day.

The National Day of Listening is certain to continue well into the future.

To listen to StoryCorps' weekly 3-minute featured story, please click on the box below:

Storytelling is one of the most useful tools in a communicator’s toolbox – a quick and colorful way to get to the heart of any issue. When applied by teachers, the art of storytelling can take on powerful, even life-changing, dimensions for students. Click here to read EqualShot’s "The Power of Storytelling in Education," appearing in the Penguin Group’s guide to the New York Times bestseller "Listening Is an Act of Love."