Women's World Banking retained EqualShot to increase visibility for the innovative microfinance strategies used by member organizations throughout the world.

EqualShot provided journalists in the national and international media with timely and topical analysis of microloans as a means to help poor women start new businesses and, consequently, new lives.

EqualShot's efforts resulted in a series of four unprecedented editorials in the New York Times and International Herald Tribune on the role of microfinance as a global economic development tool.