EqualShot founder Barbara Becker has developed several handbooks and tip sheets on popular communications topics. We hope that you will find these and other free resources useful, whether you are new to the communications field or already a seasoned expert.
Need a media handbook for creating social change?
Here's our essential guide for activists and organizations seeking to create a communications strategy for social change. This handbook explains every step involved in getting a message out to the public, from creating a targeted plan, to executing press events and producing written materials. The guide has been used by hundreds of organizations around the world.
Download a PDF in English, Español or Français
Looking for more information about how to improve your press releases?
Visit the Knight Foundation’s News Release Workshop
Planning a communications campaign?
See our one page tip sheet for activists developing a strategic communications campaign. Includes "10 Questions for Successful Communications Planning." Originally presented at the Association of Women in International Development conference in Bangkok, Thailand.
Searching for a detailed interactive tool to help you build a strategic communications campaign?
We recommend the Smart Chart
Applying storytelling to education?
Storytelling is one of the most useful tools in a communicator’s toolbox – a quick and colorful way to get to the heart of any issue. When applied by teachers, the art of storytelling can take on powerful, even life-changing, dimensions for students. Click here to read EqualShot’s "The Power of Storytelling in Education," appearing in the Penguin Group’s guide to the New York Times bestseller "Listening Is an Act of Love."
Getting your feet wet in new media?
Check out the New Media Toolkit
Producing video for social change?
Our resource guide and instruction book for using video for social change is one click away. This handbook, created for the Center for Reproductive Rights, helps activists locate resources for producing video, such as equipment, training and funding, and provides filming tips and accounts of successful video activism by other organizations. It also offers a plan for finding an audience and distributing social change videos.
We also recommend the Video for Change Training Guide available for free download from our friends at Witness.
Follow this link to learn more about choosing a digital video camera to help you document your own work.
Seeking to build stronger communities through information exchange?
In our dynamic and increasingly digital world, the availability and use of credible news and information is one of the most powerful elements of community change. It underpins our ability to build strong communities and to achieve results we want to see in education, public safety, environmental protection and other important areas. Yet, how do we assess the health of our local news and media environments and the impact it has on our work? This toolkit is designed to do just that – to help you assess your local information system and take action to strengthen it.
Check out the Community Information Toolkit
Seeking strategies for grantmakers?
If you think communications is the exclusive domain of big foundations, communications staff, or consultants, think again. In this guide from GrantCraft, a variety of grantmakers explain how they use communications to advance programmatic goals. Get tips on developing strategy, managing relationships & using new media.