EQUALSHOT

strengthening the voice of the nonprofit community

My colleague in the strategic communications program at Columbia, Simon Sinek, has a new book out. “Start With Why: How Great Leaders Inspire Everyone to Take Action” focuses on the key to how leaders think, act and communicate.

Those who inspire, Simon says, always start with the WHY.

But don’t I already do that, you ask yourself? If you do, hats off to you! But the vast majority of people don’t.

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I like this post by Bill Rice so much that I'm re-posting it. Try it out and let me know how it works for you!

What, an Endless List of Writing Ideas?

...I am going to point you to the treasure. The really good news is it’s free and sitting right in your backyard.

On a daily basis, your Web traffic is giving you a running list of new, fresh, and original topics. That’s people searching for answers, searching for new solutions, searching for your services are leaving you bread crumbs

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Two hundred years ago today, Abraham Lincoln was born in a one-room cabin in Kentucky. As we commemorate the life and legacy of the fabled president, I thought I’d chime in with one of my favorite Lincoln-isms. For all of us who believe that communications is essential to social change, you’ll enjoy this 1858 quote from our first truly media-savvy president.

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It would be hard for a reasonable person to deny that our planet is in crisis (see the Litany List below if you want a refresher). But what would it take to turn this around?

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