The New York Times took a very creative step this week in commemorating the 40th anniversary of the moon landing. It’s a good lesson for all communicators in how to bring events of grand proportions down to a personal, meaningful level.
“Readers’ Moon Memories” is a slide show of 41 NYT readers’ photographs and a quote about what they were doing when astronauts first walked on the moon.
I first learned about it when my friend Deb sent me an e-mail excitedly announcing that her dad’s 1969 photo (pictured right) of her and her mom was front and center on the NYT site:
