When EqualShot launched in 2002, our first assignment was to produce a video about world hunger for the humanitarian aid organization Action Against Hunger (AAH). The video was meant to draw in and educate donors, and I was looking for someone with star power to narrate.
Frank McCourt had recently been awarded AAH’s annual Humanitarian Award, and I was nominated to call him and ask if he would participate in our video. He agreed without a moment’s hesitation.