EQUALSHOT

strengthening the voice of the nonprofit community

When EqualShot launched in 2002, our first assignment was to produce a video about world hunger for the humanitarian aid organization Action Against Hunger (AAH). The video was meant to draw in and educate donors, and I was looking for someone with star power to narrate.

Frank McCourt had recently been awarded AAH’s annual Humanitarian Award, and I was nominated to call him and ask if he would participate in our video. He agreed without a moment’s hesitation.

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It would be hard for a reasonable person to deny that our planet is in crisis (see the Litany List below if you want a refresher). But what would it take to turn this around?

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