EQUALSHOT

strengthening the voice of the nonprofit community

I like this post by Bill Rice so much that I'm re-posting it. Try it out and let me know how it works for you!

What, an Endless List of Writing Ideas?

...I am going to point you to the treasure. The really good news is it’s free and sitting right in your backyard.

On a daily basis, your Web traffic is giving you a running list of new, fresh, and original topics. That’s people searching for answers, searching for new solutions, searching for your services are leaving you bread crumbs

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Many non-profits struggle with their statement of the problem -- the line or two that encapsulates why, exactly, their intended audience should care that the organization exists.

Here's a brilliant example of a smart statement of the problem from the Asthma Free School Zone:

Imagine trying to catch your breath through a soda straw.

Now imagine learning to read at the same time.

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Earlier this year, 14 preschool children in my neighborhood were struck by a delivery van that jumped the curb while they were walking along a sidewalk with their teachers. Two children, Hayley Ng, 4, and Diego Martinez, 3, lost their lives that day. The twelve others were rushed to the hospital for evaluation --my friends’ son was one of them.

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