EQUALSHOT

strengthening the voice of the nonprofit community

I like this post by Bill Rice so much that I'm re-posting it. Try it out and let me know how it works for you!

What, an Endless List of Writing Ideas?

...I am going to point you to the treasure. The really good news is it’s free and sitting right in your backyard.

On a daily basis, your Web traffic is giving you a running list of new, fresh, and original topics. That’s people searching for answers, searching for new solutions, searching for your services are leaving you bread crumbs

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The New York Times took a very creative step this week in commemorating the 40th anniversary of the moon landing. It’s a good lesson for all communicators in how to bring events of grand proportions down to a personal, meaningful level.

“Readers’ Moon Memories” is a slide show of 41 NYT readers’ photographs and a quote about what they were doing when astronauts first walked on the moon.

I first learned about it when my friend Deb sent me an e-mail excitedly announcing that her dad’s 1969 photo (pictured right) of her and her mom was front and center on the NYT site:

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Earlier this year, 14 preschool children in my neighborhood were struck by a delivery van that jumped the curb while they were walking along a sidewalk with their teachers. Two children, Hayley Ng, 4, and Diego Martinez, 3, lost their lives that day. The twelve others were rushed to the hospital for evaluation --my friends’ son was one of them.

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