EQUALSHOT

strengthening the voice of the nonprofit community

One smart tip about writing for blogs

I like this post by Bill Rice so much that I'm re-posting it. Try it out and let me know how it works for you!

What, an Endless List of Writing Ideas?

...I am going to point you to the treasure. The really good news is it’s free and sitting right in your backyard.

On a daily basis, your Web traffic is giving you a running list of new, fresh, and original topics. That’s people searching for answers, searching for new solutions, searching for your services are leaving you bread crumbs

Every one of these search queries is landing in your Web analytics. These are topics that you have brushed on and Google already thinks you are an authority on.

That means two big things for you:

1.) Your readers are telling you exactly what they want from you, and

2.) Google is telling you if you write more on these topics I will send you even more traffic.

Bingo! Writing motivation, happy readers, and more traffic. That sounds like a slam-dunk for blog success. Maybe even business success.

Quick How-To on Google Analytics

If you are not sure where to get this magic list let me give you a quick how-to on Google Analytics. It's free and probably the quickest and easiest way to harvest this list of new writing ideas.

1. Sign-up for Google Analytics
2. Click on Add Website Profile
3. Type in website URL
4. Cut’n paste code snippet
5. Edit the ‘footer’ portion of your blog template
6. Add the code snippet to the footer, just before the tag

With these few simple steps you will be building a whole new targeted list of writing ideas for your blog in no time.

Bill Rice is the founder of RICEinteractive.com, an Internet marketing and lead generation firm. He writes about sales at www.bettercloser.com and contributes to several financial services and online marketing publications.