A Day with Frank McCourt
When EqualShot launched in 2002, our first assignment was to produce a video about world hunger for the humanitarian aid organization Action Against Hunger (AAH). The video was meant to draw in and educate donors, and I was looking for someone with star power to narrate.
Frank McCourt had recently been awarded AAH’s annual Humanitarian Award, and I was nominated to call him and ask if he would participate in our video. He agreed without a moment’s hesitation.
That’s how I found myself with Frank McCourt on a sizzling summer day under blazing camera lights, talking about one of the world’s biggest crises.
But what was most memorable about Frank to me that day was his remarkable joie de vivre. We could have cut an outtake video 1 hour long with all of his wise cracks and humorous meanderings in that famous brogue of his.
His message was clear – we can’t take ourselves too seriously in life. And we can’t, for even one second, imagine that the problems of the world will be solved by our own sense of self-importance or seriousness.
